Growth is rarely a strategy problem. It is a judgment problem.
I work with owners and leadership teams on the decisions that shape a business: where to grow, what to stop, and how to make it happen. Few engagements, chosen with care.
Called in when it matters. Rarely seen when it doesn't.
My background spans hospitality management, automotive leadership and international consulting. Different industries, the same pattern: the businesses that win are the ones that see clearly and act decisively.
I am not a framework or a workshop. I sit with the people who carry the responsibility, find what is actually holding the business back, and stay until it moves.
Business development
Direction, positioning and the next stage of growth.
Commercial performance
Sales, offer and the economics behind them.
Leadership
A trusted second opinion for those who decide.
Discretion is not a feature of the work. It is the work.
Where AI meets judgment.
Through WAJO, I help companies understand where AI creates real value, and where it does not. An independent audit, built on experience rather than templates.
Independent AI assessment for businesses that want more than efficiency.
A conversation, by appointment.
I keep a limited number of meeting slots each week. If you are building, leading or rethinking a business, request a time below.